Browse the internet and you will find that you come across the same few words and phrases on most websites.

“Sign up”

“Join now”

“Apply now”

Are these words used on web sites because everyone else uses them, or is there more to it?

When reading marketing books, you will quickly come to find that there is, in fact, a lot of research into how certain words can help increase interaction and influence customers to make a purchase. Words can influence a customer, gain their trust and even change their mood.

5 of the most persuasive words in the English language are:

  • Because
  • Free
  • Instantly
  • New
  • You

You should instantly use all of these free powerful marketing words in all of your new marketing material because they will help you get more customers and sales.

David Ogilvy, also known as the “father of advertising” released a book called Ogilvy on Advertising in 1985. It is still considered one of the best marketing books around.

In this book, he listed the 20 most influential marketing words:

  • Amazing
  • Announcing
  • Bargain
  • Challenge
  • Compare
  • Easy
  • Hurry
  • Improvement
  • Introducing
  • Magic
  • Miracle
  • Now
  • Offer
  • Quick
  • Remarkable
  • Revolutionary
  • Sensational
  • Startling
  • Suddenly
  • Wanted

Some examples how you can use these

Be careful not to use too many of these at once, especially in traditional forms of marketing such as print advertising. It could make the reader distrust your company or service. Stick to simple statements:

“Hurry as this offer is for a limited time only”

“We are delighted to introduce our amazing new [product or service here]”

Writing for the Internet, however, allows for a bit more freedom to use more of these words at once.

Increasing sales using these powerful marketing words

Marketing words with CRO

Using these marketing suggestions and a few weeks of A/B testing, also known as split testing, we helped an e-commerce client dramatically increase online sales. Once set up, split testing works by showing 50% of website visitors one version of the website and the other 50%, a different version of the website.

Version one was the normal version of the website, which for example, had a green button with “Add to Basket” written on it and was found on every product page. On version two, we created and changed this to a red button and changed the wording to “Buy Now”. The red colour, in this case, helps to create urgency and “Buy Now” is a clear and suggestive phrase. We also added powerful marketing phrases like “Hurry, offer expiring soon!” on sale items. After a few weeks of testing, it was clear that the version of the site with the red button and short marketing phrases, had more of an effect on customers and actually led to an increase in sales.

Do you own an online store? Get in touch for a chat, to see how we can increase your sales using tried-and-tested SEO and conversion rate optimisation methods.