How a Brand Shapes our Decisions
People are always visually stimulated first, and then the process of making decisions comes after. We each have untold volumes of images in our minds which make up our memories. Kind of like a collection of millions and millions of photographs we can refer to in a split second. Make no mistake – we are directly influenced by the things we see.
For instance, it doesn’t really matter if people actually like a particular company’s logo or not. They will still have loads to say about the company behind it. This is true even if they have never dealt with the company before.
The very colours, fonts and shapes that make up your logo produce an influence you cannot afford to ignore. Each is linked to specific emotions, ideas and attitudes. Personal opinions and perceptions will always be influenced by the way they look at your logo.
In a matter of seconds prospective customers can determine what your business is all about. They might take it you are too expensive, too serious, and too uptight. Or they could perceive you as selfish, uncaring, and only in it for the money. These assumptions will drive them away so fast you have no idea.
In the same way your logo could help them understand your brand identity and what it actually stands for. This will no doubt draw them closer, especially if yours is the kind of business they are searching for. You either fit the bill or you don’t. If you do it becomes inevitable that your ideal customer will buy from you.
So that is why it’s essential you get your logo right from the start. You want people to always make the right assumptions about your business.
Branding Helps Generate Trust
A brand tells customers you are the real deal. Not only does it show them you are above board, legitimate and professional, it gives them a clue as to how you actually interact with the public. If it looks like you are seriously concerned with how people receive your company, then it means you probably are.
It tells people you’re not going to run away with their money nor do them down. Your brand relays the message of caring for your customers which goes a long way to establishing the feeling of trust. When people trust you the decision to buy from you comes easily and naturally.
Having a Brand Raises the Value of Your Business
An established brand is one that people choose first for quality. You will be able to scale your business faster and earn much higher margins on your products and services than you’d ever imagined. This is because established quality calls its own price. People who want quality will buy from you because your brand represents a greater value undetermined by a price tag.